Greetings fellow earthlings from PlanetEarth Realty,
Last night June 27, 2009 was the official dedication of PlanetEarth Realty. The party was well attended and fun was had by all. Interestingly when I announced that PlanetEarth Realty was up and running everyone was excited. However, when I described our new business model just about everyone was taken aback. You see, they were all thinking the old fashioned real estate business model: Listing and selling.
I explained that PlanetEarth Realty would not be listing properties the old fashion way. Real estate as practiced in the past is slow and cumbersome. It pits buyers and sellers against each other. The seller wants more money when selling while the buyer demands a lower purchase price. That’s why it’s such an adversarial process.
PlanetEarth Realty is not going to list properties the way other real estate companies do. What we are going to do is provide information so a buyer or a seller can take advantage of lease option, lease purchase, or also know as rent-to-own opportunities.
The first question I was asked: Traditional real estate brokers are paid a percentage of the selling price or charge a flat fee when selling a property. If PlanetEarth Realty isn’t listing any properties how do you plan to getting paid?
PlanetEarth Realty, for a nominal consultation fee, will provide sellers the information they will use to successfully market their house using lease option strategies. We will also provide buyers for the same nominal consultation fee, the information they will use to successfully structure a lease option deal with a seller. These consultations are designed to be win-win strategies that will be used by both buyers and sellers to successfully negotiate a lease option deal.
After the initial consolation a buyer or seller will have the information they will use to successfully structure a lease option transaction. If either requires additional consultations: The same nominal fee applies. A consultation session by telephone or in person is approximately 30 to 40 minutes. For that small consultation fee a buyer or seller will acquire the knowledge to put a successful lease option deal together.
At PlanetEarth Realty we also know that some buyers and sellers will want us to do more for them than just provide consultations. We will provide traditional real estate services by using the Multiple Listing Service and also offer enhanced lease option services which will include advertising a property for lease option; monthly rental collections along with property management services for absentee sellers.
We are focused on only one thing and that is lease option transactions. The reason is, lease option in today’s volatile market, is the only win-win strategy. Unfortunately, many sellers have painted themselves into a corner. They are now faced with major decisions; do I have enough time to list and sell my house? Should I consider a short sale? Or, do I let my house go into foreclosure?
These are serious concerns for many sellers. That’s why my next posting will deal with ‘What is a Short Sale’. The article was actually written for real estate professionals and has been published by real estate associations. However, it covers exactly what a seller should consider before committing themselves to a short sale. It’s also an eye opener for a buyer thinking about buying a short sale property.
Signing off from ground control at PlanetEarth Realty,
Ulrich Leinhase, GRI
Florida Licensed Real Estate Broker
For additional information: www.RealEstateClassesFlorida.com
Tags: lease option, lease purchase, memorandum of option, passive income, rent to own