A New Business Model

You originally purchased your house for $200,000. You put 20% down and obtained a $160,000 mortgage. You did everything right. You were anticipating the value of your home to appreciate. However, the market did just the opposite, housing values came down. Your $200,000 house in the current market is now only worth $170,000. Your equity is down from $40,000 (the amount of your down payment) to only $10,000.

Original Purchase Price $200,000
Down Payment 20% $ 40,000
Mortgage $160,000
Current Market Value $170,000
Seller’s Current Equity $ 10,000

You now have an opportunity for a new job in another state and you have to sell your house. The current market value of your house is $170,000. You choose a broker who charges a 6% selling commission. (Please note there is no set commission rate. The commission is always negotiated between the broker and the seller.)

Current Market Value $170,000
Selling Commission (6%) $ 10,200
Seller’s Equity $ 10,000
Upside Down* ($ 200)

* The $200 does not include any selling expenses that are normally paid by the seller at closing.

Here is the way many sellers are beginning to looking at the cost of selling their houses. The equity in your $170,000 house is now only $10,000. If you pay a 6% selling commission of $10,200 it actually represents 102% of your equity. You are now upside down without even considering the normal selling expenses paid at closing.

Now you have to decide on selling your house as a short sale or bringing funds to the closing table to make up the difference, or as many sellers are now opting to do is to use a flat fee brokerage. Here is how it works. The seller usually pays an up front fee to the broker, and the broker will then put the house into the Multiple Listing Service. If the seller wants more services the seller has to pay for those additional services.

Some sellers can save a pile of money by using a flat fee broker. However, many sellers find it very frustrating and inconvenient to have to get involved in the actual work of getting their property sold and closed.

In my next blog I’ll tell you what my new business model is going to be.

Best regards
Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor
Educating Successful Selling Professionals™

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http://planetearthllc.com/blog/ For Lease Option information.
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ulrich leinhase, August 7th 2011 | Tags: , ,
Posted in short sale

A New Business Model?

When I started PlanetEarth Realty all I wanted to do was lease option transactions. However, I’ve been getting requests from sellers to list their properties and from buyers wanting me to prepare a purchase agreement instead of doing a lease option deal. This has really caught me by surprise because of the current market. These requests have started me thinking. The bottom line is that I may be missing a segment of the market that I could be serving.

Transitioning my operation from lease option only to include listing and selling will require me to establish a new business model. My current business model revolves around lease option transactions. But now I’ve started thinking about a new business model. I’m not sure that I want to list and sell real estate using a traditional brokerage model. I’m also not convinced that a flat fee brokerage model is going to be effective in the current real estate market.

The traditional real estate brokerage business model requires the seller to pay a commission which is usually a percentage of the selling price. In most real estate transactions there are two (2) real estate brokers involved. One broker is the listing broker, who works with the seller of the home. And the other broker is the cooperating broker who works with the buyer of the home.

When the seller accepts a buyer’s offer the seller also agrees to pay the listing broker a commission which is usually a percentage of the selling price. The listing broker then pays the selling cooperating broker a split of the commission they receive from the seller.

There is no set commission. The commission is usually a percentage of the selling price agreed to between the seller and the listing broker. The listing broker then offers a percentage of the commission to the selling cooperating broker when the sale closes.

Another business model is known as the flat fee brokerage. Here’s how the flat fee model works. The listing broker charges the seller a flat fee. The fee varies according to the services to be performed by the listing broker. Some brokers charge sellers an up front fee and only put the property into the Multiple Listing Service (MLS). The seller also agrees to pay a percentage of the selling price as a commission to the cooperating broker.

Under the traditional business model the listing broker does everything for the seller to get the property closed. And for those services the seller agrees to pay a percentage of the selling price. With the flat fee business model the broker may only put the property into the MLS or provide limited services. The seller is usually required to do many of the things a traditional broker handles. This could include showing the house, negotiating and dealing with cooperating brokers. The bottom line…the seller can save a lot of money using a flat fee broker.

In my next blog I want to get into the details about commissions and fees from the sellers side. Let me know what you think.

Best regards

Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

REMEMBER TO TELL YOUR FRIENDS:

I know you enjoy the Lease Option Blog! Share it with your friends

http://planetearthllc.com/blog/

RESOURCES AND TOOLS:

Here is my website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.

http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.

http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming to enhance your selling skills.

PRIVACY AND SPAM POLICY:

I don’t rent, trade or sell my email list to anyone for
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If you like this blog, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
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ulrich leinhase, July 30th 2011 | Tags: , , ,
Posted in lease option, leasing, win win negotiations

Lease Option / Rent to Own

What I hear most often from sellers is the only way I can sell my house in today’s market is by short sale. I always ask them how they came to that conclusion. They say that’s all you hear in the news and buyers expect a short sale. Sellers also tell me their salesperson said that would be the only way their house will sell.

If this is your thinking I’ve got good news for you. However, this news isn’t for everyone. If you are behind in your mortgage payments, or you need a large down payment to purchase another house this news may not be for you.

On the other hand if one or two years of help with your mortgage payment and maintenance sounds good and you don’t need a chunk of change to purchase or rent another home this information is meant for you.

Here is what I’m taking about. It’s called Lease Option. With lease option the buyer gets what they want: the house of their dreams, the school they want their children to attend, a house at a price they can afford, their monthly rent working for them (rent credits), and most importantly time to find the best financing in today’s volatile mortgage market.

Here is what the seller can expect: Sell your house for the highest possible price, in the shorts possible time, with a tenant buyer that is a stake holder. What that means to you is that they will take care of the property because when they exercise their option they own the house (They don’t want to loose their rent credits that’s why they want to close.), and most importantly your tenant buyer will help you with your mortgage payment and take care of ancillary maintenance that’s like putting your house on auto pilot.

Most buyers and sellers who have consulted with me find that they can do a lease option deal on their own without paying a real estate commission. However, I always recommend consulting a real estate attorney even if the buyer and seller do the deal themselves.

I’ve also consulted with sellers that have put together a lease option on their house and turned around and used a lease option to purchase their next house. Here’s how it works; when the seller’s tenant buyer exercises their option the seller receives their cash and then exercises their option on the house they were buying a win–win deal all the way around. The buyer and seller get exactly what they both wanted and had negotiated for, their dream homes.

If you want to know how it’s done just follow my bog and I’ll tell you how.

There are opportunities in the real estate market all over the country. My interest is only in one little corner and that is lease option. Lease options provide win-win deals for buyers and sellers, knowledgeable real estate professionals, and passive income for investors. If you’re thinking lease option check my http://ulrichleinhase.com/products.php/ for forms and contracts. However, before using any contracts to buy, sell or lease option, make sure your attorney has reviewed them to insure your rights and interests are properly served and protected.

Best regards

Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

TELL YOUR FRIENDS:

I know you enjoy the Lease Option Blog! Share it with your friends

http://planetearthllc.com/blog/

RESOURCES AND TOOLS:

Here is my website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.

http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.

http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming to enhance your selling skills.

PRIVACY AND SPAM POLICY:

I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.

If you like this blog, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, July 15th 2011 | Tags: , ,
Posted in lease option, leasing, leasing a house, Rent credits, rent to own, renting

Tenant’s Served a Foreclosure Notice

My daughter called me the other day and told me about a friend at work who was renting a house and was served a foreclosure notice. The foreclosure named the owner of the property who was their landlord. My daughter’s question was “what should they do?”

This is a problem many tenants are facing in today’s real estate market. The first thing a tenant should do if they are served a foreclosure notice is consult with an attorney. The reason is because states have different rules. In Florida, Homeowner Associations can demand tenants to pay their rent to the homeowners Association instead of the landlord if the landlord is behind in Homeowner Association assessments. That’s usually the case in a foreclosure proceeding. The owner/landlord stops paying the Homeowner’s Association assessments because they’ve stopped making their mortgage payments.

Some mortgage lenders proceed with foreclosure and will accept tenant occupied houses as long as the tenant is able to demonstrate their rent payments are current. After the foreclosure the tenant will make their rental payments to the mortgage company now owner of the property. In some instances the mortgage company may be willing to negotiate a sale with the tenant. However, the former owner pretending to be a tenant will not be accepted by the lender.

If you are a tenant and receive a foreclosure notice you cannot stop making your rent payment to your landlord. The reason is you are obligated by your lease. My recommendation is to consult with an attorney. He or she will be able to tell you how you should proceed.

If you are planning to rent a property or use lease option I recommend using an attorney. Every lease option I negotiate is processed through an attorney because I make sure the seller/landlord and the tenant/buyer’s rights and interests are properly served and protected.

Something I now recommend to all tenant/buyer’s is having a clause in their lease that specifically addresses the possible foreclosure of the house they are renting. This type of clause should be prepared by an attorney. If a landlord is unwilling to rent their property with that type of clause in the lease I recommend finding another rental unit.

Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

TELL YOUR FRIENDS:

I know you enjoy the Subliminal Selling Secrets Blog! Share it with your friends

http://ulrichleinhase.com/blog/

RESOURCES AND TOOLS:

Here is my website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.

http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.

http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming (NLP).

PRIVACY AND SPAM POLICY:

I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.

If you like this blog, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, July 9th 2011 | Tags: , , , ,
Posted in lease option, leasing, leasing a house, renting

Baseline Calibration ™

Why are some buyers and sellers unsuccessful when they negotiate and end up paying big bucks to have it done for them? While others are successful when they negotiate and pocket those big bucks?

The answer, Baseline Calibration™. When I talk about Baseline Calibration™ I use the term customer. If you are the buyer of a property substitute customer with seller because you will be negotiating with the seller. If you are the seller of a property substitute customer with buyer because you will be negotiating with the buyer.

Baseline Calibration™ is all about getting into the habit of carefully watching your customers and speaking less. When you start using the Baseline Calibration™ worksheet you’ll quickly learn how to identify your customers preferred sensory modality; visual, auditory or kinesthetic. Baseline Calibration™ isn’t about what to say next, it’s all about listening and observing.

With some practice you will develop your sensory acuity to easily detect slight differences in what you see, hear and feel when you are with a customer. You start your Baseline Calibration™ when you first meet your customer. The process involves carefully observing their posture, body movements, breathing, facial traits, key words and phrases, skin tone and color, facial expressions, and their eye movements.

Baseline Calibration™ is a subliminal approach to determine a customer’s buying strategy. It’s a way to establish their preferred processing system, and a way to determine the most effective and quickest way to build high rapport. Once you establish rapport with a customer they will uncritically accept your suggestions because rapport creates likeness. You will be surprised how quickly Baseline Calibration™ is going to become a natural way you transact your business, and best of all you’ll be doing much more business.

I only want you to think about the Baseline Calibration™ Workbook because you have realized this is right for you. The way to understand that it is right for you is to look to the future and find yourself having fun, getting results and making more sales directly through using the Baseline Calibration ™ Workbook. Every time you look at the Baseline Calibration ™ Workbook I want you to break out into a smile because you are imagining all the benefits you are getting from it. When you are doing that, not now, but imagining you are doing it in the future then you already know this is exactly right for you.

Click this link to order the Baseline Calibration™ Workbook at my real estate classes’ web page: http://www.realestateclassesflorida.com/products.php

Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

TELL YOUR FRIENDS:

I know you enjoy the Subliminal Selling Secrets Blog! Share it with your friends

http://ulrichleinhase.com/blog/

RESOURCES AND TOOLS:

Here is a website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.

http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.

http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming (NLP).

PRIVACY AND SPAM POLICY:

I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.

If you like this blog, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, July 4th 2011 | Tags: ,
Posted in win win negotiations

Owner Financing

I get numerous inquiries about owner financing. Owner financing is when the owner assumes the roll of a mortgage company when selling their property. The buyer gives the owner/seller a down payment; the owner/seller gives the buyer a deed to the property which transfers ownership. The owner/seller would take back a note for the remainder of the purchase price, secured by a lien on the property. In some states this would be a mortgage, and in others it’s called a deed of trust.

So, after the closing the buyer would have title to the property and the seller would have a recorded lien against the property. The recorded lien would be a mortgage or a deed of trust.

If the buyer stopped paying, the seller would have to initiate foreclosure proceedings as specified by the mortgage or deed of trust. In mortgage states, the process is generally a lawsuit known as judicial foreclosure, while in deed of trust states the process is a power of sale known as non-judicial foreclosure proceedings.

One of the most widely used forms of owner financing is know as a land contract. The land contract is an agreement by which the buyer makes (usually monthly) payments under an agreement of sale to the seller. This type of transaction is also known in some states as a contract for deed.

When selling by land contract the seller does not give a deed to the buyer. The seller holds title to the property as security until the balance is paid in full by the buyer. The buyer must record the land contract if they itemize the interest payment on their income taxes.

In many respects, the land contract is identical to a mortgage, in that the buyer takes possession of the property, maintains it and pays taxes and insurance. However, title remains in the seller’s name until the balance of the debt is paid. In many states, a land contract is considered the equivalent of a mortgage, in that the seller must commence foreclosure proceedings to remove the defaulting buyer.

Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

TELL YOUR FRIENDS:

I know you enjoy the Subliminal Selling Secrets Blog! Share it with your friends

http://ulrichleinhase.com/blog/

RESOURCES AND TOOLS:

Here is a website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.

http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.

http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming (NLP).

PRIVACY AND SPAM POLICY:

I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.

If you like this blog, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, June 20th 2011 | Tags: , , ,
Posted in win win negotiations

Equitable Interest

Every once in a while I get a call from an owner concerning equitable interest. They’ve heard all kinds of stories about this especially when selling property using lease option.

When you sell by lease option, it’s not really a sale. The lease creates a landlord-tenant relationship and the option gives the tenant/buyer the right to purchase the property during a specified term for a specified price. If the tenant/buyer defaults, according to their lease they are evicted like any other tenant. However, once you go into court, the tenant/buyer may raise the equitable interest argument.

In essence, the tenant/buyer is arguing that the lease option agreement is essentially the equivalent of a sale, similar to a land contract. The tenant/buyer is asking the court to rule that they own the property (even though title has not passed) and that the landlord is their lender. If true, the landlord must now proceed with a judicial foreclosure process.

According to my attorney, in most cases the court will reject the tenant/buyer’s argument and permit the landlord’s eviction. Why? Well, the tenant/buyer is asking the court to use its equitable powers to rule that a lease option is not a lease option, but a sale. The court is being asked to turn a document into something it isn’t. Obviously, it’s a judgment call for a judge, and these are some of the factors the judge will consider:
• How substantial was the default?
• How long has the tenant/buyer been in the property?
• How were the documents drafted (i.e., does the lease option look more like a contract for deed?)
• Has the tenant/buyer made improvements, and are those improvements valuable?
• How much money did the tenant/buyer put down?
• What’s the difference between the tenant/buyer’s option price and the current market value of the property?
The last two factors are extremely relevant, since they will be used to determine how much equity the parties are fighting over. If the option price was $100,000, and the tenant/buyer put up $3,000 and defaulted a year later and the market value is now $105,000, it is doubtful a judge would rule in the tenant/buyer’s favor. It’s not equitable. However, if the tenant/buyer put up $10,000, lived in the property three years and the market value now is $150,000, (that’s $60,000 of equity) the judge might rule in favor of the tenant/buyer’s equitable argument.

In short, most lease options do not end up requiring a foreclosure. I believe it depends on how the lease option was originally negotiated. If the negotiation was one sided, and the owner backed the tenant/buyer into a corner the tenant/buyer will come out swinging and use what ever means are available to them even claiming equitable interest.

My recommendation is to always negotiate win-win deals. Make it easy for tenant/buyers to become homeowners. And of course, you should have a well-drafted lease option agreement.

Ulrich Leinhase, GRI, SRA, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

TELL YOUR FRIENDS:
I know you enjoy the Subliminal Selling Secrets Blog! Share it with your friends

http://ulrichleinhase.com/blog/

RESOURCES AND TOOLS:
Here is a website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.

http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.

http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming (NLP).

PRIVACY AND SPAM POLICY:

I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.

If you like this blog, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it. As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, June 12th 2011 | Tags: , , ,
Posted in lease option, leasing, leasing a house, renting, win win negotiations

Memorial Weekend

This blog is not going to be about my usual stuff. What I want to blog about is the Memorial services at my church. As a military veteran I was asked by our pastor if I would be willing to participate in a panel discussion about sacrifice. Specifically about the sacrifices military personnel face when serving their country. I was very pleased that he had asked me and agreed to participate along with three other former military veterans.

As usual I was the only marine. At my seminars and workshops I always ask if there are any former Marines. I then add, “Marines make great salespeople as soon as they realize customers don’t shoot back.”

I was the second participant to speak. As soon as the pastor introduced me a mischievous thought crossed my mind. I thanked the pastor for inviting me to speak to the congregation about sacrifice and military service. I started by saying that the invitation said I could wear my uniform. I still have my dress blues. When I got my dress blues I was lean; I was mean; I was a United State Marine fighting machine. What I’m trying to say … it doesn’t fit any more. You guessed it. A thousand people thought it was very funny. Just for the record I weighted 165 back then and now weigh 195.

When I was asked what sacrifice meant to me, I said, “When I got to Viet Nam it didn’t seem real. None of us took it serious. It wasn’t any different than the training we went through before going overseas. However, during my first night in the field in the mountains out side of Da Nang, I learned what it really was all about.

I climbed up on a big rock about ten feet up. I thought this would be a good vantage point to see how the machine guns were placed and to make sure no one was too far forward. This is a real problem at night when you can’t see who is firing. If a position is too far forward it could be interpreted as enemy fire.

While I was standing on top of this great big rock, out of the corner of my eye I saw what I believed to be a muzzle flash. I clutched my chest and fell backwards off the rock. When my back hit the ground I checked my flat jacket – nothing. Thank God. As it turned out it was a fire fly. However, at that moment reality hit. I knew that many marines would face the ultimate sacrifice. I finished my discussion by saying, “Thank God, I wasn’t one of them.”

At the conclusion of the Saturday evening service a woman in tears came up to me. She asked me my name. She repeated it and then with an uncontrolled emotional outburst she apologized to me. She said that during the Viet Nam war while she was in college she protested against returning Marines. She said she was sorry and asked my forgiveness.

As tough as I believe myself to be, my emotions almost engulfed me. All I could think of doing was giving her a big hug and thanking her for being at the service and supporting all American heroes serving our country.

I know how difficult it must have been for her. All those years the burden she was carrying. She really didn’t realize how proud she made me feel. Her sacrifice, after all those years gave me a memory for the best Memorial weekend ever. A memory I will hold dear for the rest of my life. She also made me proud to have served as a United States Marine.

Ulrich Leinhase, GRI, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

TELL YOUR FRIENDS:

I know you enjoy the Subliminal Selling Secrets Blog! Share it with your friends

http://ulrichleinhase.com/blog/

RESOURCES AND TOOLS:
Here is a website that has products I provide and recommend.

http://www.realestateclassesflorida.com/products.php

TO FOLLOW ME:
http://planetearthllc.com/blog/ For Lease Option information.
http://realestateclassesflorida.com/blog/ For real estate education, pre-licensing, post-licensing, professional development and on-line classes.
http://ulrichleinhase.com/blog/ For insight about Subliminal Messaging, Embedded Commands and Neuro-Linguistics Programming (NLP).

Privacy and Spam Policy: I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.

If you like this article, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it.
As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, June 4th 2011 | Posted in Uncategorized

Three Investment Questions

If you are reading this blog because you believe you can generate millions of dollars investing in real estate you may be disappointed by the time you finish reading. As a real estate instructor, investment counselor and consultant people ask me about the things they have either read on the internet, heard someone talking about or watched the midnight real estate gurus talking about on TV. I have to admit many of these midnight gurus are really convincing. They make it sound so easy. They make it sound like child’s play. The catch is you have to use their system. They freely admit that anyone using their system will make millions of dollars in just 20 minutes a week.

While I was hosting my live real estate investment radio program on WOKV in Jacksonville Florida I was amazed at the questions that my listeners would ask. I was always very careful so other listeners would not be able to identify any callers. However, voice recognition was always a concern. With this bogging forum no one will have to embarrass themselves. Just send me your questions in a plain brown envelope (email) and no one will be the wiser.

Making money with real estate is not always as straightforward as the late night gurus would have you believe. They say it’s as simple as 1 – 2 – 3. However, the first step they always insist you must take to make your dreams come true is purchasing their $129 (or much, much more) money making real estate system.

I also teach a 1-2-3 rule. Unfortunately, many beginning investors overlook this basic rule. My 1 – 2 – 3 rule involves 3 simple and straight forward questions. These questions must be answered before letting go of your money. The answers will help you determine if you have a good probability of making money or losing your shirt. It has nothing to do with buying a real estate money making system from me. I don’t even offer one.

Unfortunately, many beginning investors are caught up in how easy it is to make piles of money in real estate they over look my 1 – 2 – 3 rule.

These are the three simple questions that are over looked by many new investors.
1. How much do I get?
2. When do I get it?
3. How sure am I of getting it?

As simple as these questions are answering them can be a problem. Brutal honesty is required. Keep this in mind – investment opportunities will always present themselves. When looking at investment properties remember; it’s you’re your money. Don’t skew the answers to those simple questions.

I spend at least twenty minuets on these 3 questions during my Lease Option Investment Workshop. I want to make sure my students know the difference between hype and investment decisions. So when they let go of their money they’ve done their homework and laid the foundation for money making investments.

Ulrich Leinhase, GRI, SFR, LMC, AHWD
Florida Licensed Real Estate Broker
Florida Licensed Real Estate Instructor

Educating Successful Selling Professionals™

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ulrich leinhase, May 27th 2011 | Tags: , , ,
Posted in lease option, win win negotiations

Short Sale vs. Foreclosure class at the University of North Florida

Yesterday I taught a Short Sale vs. Foreclosure class at the University of North Florida. The class was marketed by the university to homeowners. This was a real eye opener for me. Homeowners coming to a class to learn what their options are in today’s market. They wanted this information before talking to a real estate professional.

The first thing the students wanted to know was what all those initials after my name were all about. GRI-Graduate Real Estate Institute; SFR-Short Sale and Foreclosure Resource Certification; LMC- Loss Mitigation Certification; AHWD-At Home With Diversity. I told them I have these certifications because I teach these classes.

I started the class by asked if anyone was an attorney. That surprised them. I followed that by stating before starting a short sale you should have an attorney on your team.

One of the students asked a question that surprised me. He wanted to know if lease option is a good way to market his condo. I covered the basics, but he wanted more. I then gave him my web address to my real estate company http://www.planetearthllc.com/ that only handles lease option transactions. I also gave him the web address to my lease option forms, contracts and CD’s http://www.realestateclassesflorida.com/products.php . The reason for this shameless commercial is because I promised the class I will put these address in my next blog.

Then the questions started. How do you establish the selling price? What’s a BPO? What’s a CMA? What’s loss mitigation? Why does it take so long? Was my agent lying to me when they told me the mortgage company lost the paperwork? Do I have to have to have an agent to do a short sale? I didn’t think my agent knew what he was talking about, can I fire him? What does securitized mean? What does recourse mean? What’s a deed in lieu? What’s predatory lending? What’s phantom income? How is it taxed?

These were just a few of the questions the students (the homeowners) wanted answers to. They made it perfectly clear that a real estate professional who doesn’t have the answers to these questions will not get any business from these sellers. This class made it perfectly clear to me that real estate professions must stay on top of the learning curve.

On May 26, 2011 I will be teaching a Short Sale, Auction and REO class at the Northeast Florida Association of Realtors®. If you would like to attend that class, contact Cindy Foley, Director of Education 904.394.9494 ext 1202. You can also go to my web page, the live event column and click to register.

The May 26 class is intended for real estate professionals. One of the issues I will be talking about is the May 11 class at UNF. So if you want to know the latest about what seller’s want and learn about auctions, short sales and REOs I’ll see you there.
Best regards
Ulrich Leinhase. GRI, LMC, SFR, AHWD
Florida licensed real estate broker
Educating Successful Selling Professionals™
P.S.My web addresses:
www.UlrichLeinhase.com (Subliminal Selling)
www.RealEstateClassesFlorida.com
www.RealtyReferralGroup.com
www.PlanetEarthLLC.com
Privacy and Spam Policy: I don’t rent, trade or sell my email list to anyone for
any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list via RSS.
If you like this article, feel free to share it with your own list, post it on your site, on your blog. Twitter it, Facebook it, translate it.
As long as you leave it intact and do not alter it in anyway. All links must remain in the post. No textual amendments permitted. Only exception is Twitter.
©Maximum Success, Incorporated, Jacksonville Florida.

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ulrich leinhase, May 21st 2011 | Posted in lease option, short sale, win win negotiations
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